The Untapped ASO Secrets
Most developers focus on keywords, titles, and descriptions when it comes to App Store Optimization (ASO). While these are important, they barely scratch the surface of what truly boosts app rankings and drives organic downloads.
There are hidden ASO strategies that most app creators overlook—strategies that can increase visibility, improve conversions, and set your app apart from the competition. If you’re tired of playing catch-up, it’s time to unlock these lesser-known ASO tactics.
Behavioral ASO: How User Engagement Affects Rankings
Did you know that app store algorithms track user behavior to determine an app’s ranking?
Apple’s App Store and Google Play prioritize apps that show high engagement and retention rates. This means that if users frequently open, interact with, and spend time in your app, your ranking will naturally increase.
How to improve behavioral ASO
- Encourage users to enable notifications to keep them engaged
- Offer exclusive in-app content for returning users
- Gamify the experience with streaks, badges, or rewards
- Improve onboarding to reduce uninstall rates
The more users engage with your app, the higher it will rank organically—even if your ASO keywords aren’t perfect.
Leveraging the “Suggestion Algorithm” to Get More Installs
Most developers focus on search rankings, but did you know there’s another way to get discovered?
Both the App Store and Google Play use suggestion algorithms to recommend apps based on what users have downloaded before. If you can position your app as a recommended option, you’ll drive organic downloads without relying on keyword searches.
How to get suggested
- Choose the right primary and secondary categories
- Add related keywords used by top apps in your niche
- Target competitor audiences through ASO and ads
- Optimize your icon and screenshots to stand out in recommendations
When users browse apps similar to yours, your app could be the next one they install—without ever searching for it
ASO Beyond the Store: External Signals that Boost Visibility
App Store and Google Play algorithms track external signals to measure app credibility. This means that factors outside the store can affect your rankings.
How to leverage external ASO signals
- Drive traffic to your app page using social media, blogs, and influencer marketing
- Get your app mentioned in news articles and online directories
- Encourage backlinks to your app store page for higher domain authority
The more people talk about your app online, the more trust and authority it gains—leading to higher rankings and more downloads.
Unlocking the True Power of ASO
ASO is more than just keywords and descriptions—it’s about understanding how the app store algorithm truly works. By optimizing user engagement, suggestion rankings, and external credibility, you can outperform competitors and achieve long-term success.
Most developers aren’t using these tactics. Will you?